Must-reads for your mobile tech start-up

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Looking to build up your own mobile technology business? As with any other business, knowledge is key and so, we’ve compiled a list of the most motivational and insightful books to help you build up your company and go from strength to strength. Learn how to develop a prime working environment for your staff and stay up-to-date with the latest trends.

Contents

Stay ahead by reading: The Industries of the Future

This book will let you know what areas to keep an eye on for potential mobile-tech inclusions. A New York Times bestseller, Alec Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

Dive into a unique and valuable perspective to the industry. Ross was once the senior advisor for innovation to former Secretary of State, Hilary Clinton. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

Learn how to build up: Bold – How to Go Big, Create Wealth and Impact the World

Mobile tech entrepreneurs will appreciate this three-part work by Peter Diamandis and Steven Kotler. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Find out about the trade secrets from success stories within the industry, like Richard Branson, before culminating in the final act. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

Keep abreast of the trends, read: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

With this book, you’ll stay in the know about how trends will develop over the next 30 years. This book — from the former executive editor of Wired magazine — explores just that. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

From AI to virtual reality in the home, Kevin Kelly explores the impact of technology in the long term, and how they could change our lives at home and at work. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

Learn from success stories, read: How Google Works

It’s a known fact that Google is mind-blowingly successful, but it had to start from somewhere, right? Written by Google executives Eric Schmidt and Jonathan Rosenberg, this book gives a great insight into the strategies, workplace, management tactics, and decision-making processed within Google. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

For tools on making connections, read: Networking Like a Pro

This is an excellent resource for new-to-the-sector businesses and entrepreneurs in the mobile industry. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Ivan R. Misner focuses on communication and connection, underlining that your mobile business needs to reach out in order to grow. From making useful contacts to develop your business to implementing an effective referral marketing campaign; Networking Like Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

Want to be agile? Read: The Lean Start-Up

This book by Eric Ries is perfect for anyone starting out in the mobile tech industry. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

Define your goals better with this great read: Your One Word

This author is no stranger to success. Evan Carmichael created and sold his biotech company at just 19 years old, he’s here to give you some tips on how to echo his success story.

With this book, Carmichael guides you to review your business in order to clarify a clear goal. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

To remain fresh and innovative, read: The Upstarts

Brad Stone’s book offers practical advice supported by real-life business innovations. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

This is a must-read for any start-up in need of encouragement to help continue to stay fresh in a world of stale business “rules”. What can your business do to change the world?

Select a book or two that jumps out at you and help gain your company a strong foundation of knowledge for 2018.