It’s no secret that social media is a pretty important part of running a business these days. What was once a way to connect with friends, sharing photos and life updates, has now become a way for business owners to reach a broader, more global, target audience. For that reason, any brand would be serving themselves well by learning more about using social media for marketing purposes. Use this guide to help you get started.
Why is Social Media Important for App Marketing?
Because of the more casual and laid back vibe that permeates social media, you have a unique opportunity to reach your target audience in a new and creative way as you show off your app and what it can do for its users. Not only can you interact directly with your users, but you also make your brand known to other potential customers. That means increasing your sales, but also building a relationship with your clients.
Social Shares
Shares are a vital part of spreading the vision of your app and social media is just the place to make that happen. Anytime one of your customers shares your social media posts, you have easily reached at least one new viewer who might be interested in downloading the app you are marketing. At the same time, social shares positively influence your Google algorithm, which translates to a higher Google search rank.
Social Media Platforms to Consider Using for Marketing Your App
There are plenty of social media platforms to choose from and you’ll do best to spread your marketing strategy across a few of them, rather than just one. Choose the platforms that best serve your target audience so that you are reaching people who are more likely to be interested in downloading your app. Here are a few to choose from.
With nearly 3 billion users, Facebook remains one of the largest, and most widely used, social media platforms out there. You can run easily visible ads, though Facebook may eventually try to get you to do paid advertising. Even without that, however, you can reach a huge number of potential customers using Facebook. Use youtube channels for sale to find an account that is already established.
Over 300 million people log into LinkedIn on a regular basis, and its business-oriented model makes it a unique social media platform that allows you to reach your potential customers. Creating content is only done by 3% of users, so doing so makes it easy to get your content shared.
YouTube
YouTube is currently the second largest search engine in the world, making it a fabulous way to reach the two billion users that could become customers with video content demonstrating your app. Using the right keywords can help you rank higher, making this a very effective marketing tool.
According to estimates, 60% of Twitter users who follow small to medium businesses have become buyers and 93% of those buyers report planning to buy from that business again in the future. That makes Twitter an obvious choice for many app marketing strategies, including yours.
There are over a billion regular users on Instagram and if you rely on photos to market your app, this is the social media platform for you. In fact, app marketing is four times higher on Instagram than it is on Facebook. Many users seek out Instagram to do app research, which works in your favor as you showcase what your app can do.
TikTok
Popular among the younger crowd, TikTok has over a billion users and it’s ideal for marketing to Gen Z, but also has potential to reach some older users. This social media platform continues to grow and thrive so it’s a great choice for seeking out a less competitive marketing environment than is present on other platforms.Get started by exploring buy tiktok accounts.
Snapchat
Snapchat is a great social media platform for engaging directly with customers and showing exclusive content that is more personal and friendly than other platforms. You can also filter your audience when you place ads on Snapchat, which is great for engaging precisely who you want to buy your app. Research also shows that 60% of Snapchat users are likely to make impulse buys, which benefits you and your marketing strategy.
Part social media platform, part search engine, Pinterest is used by nearly 500 million people, worldwide. This is a fantastic place to get your app noticed because users are 3 times more likely to click on advertised pins, when compared to other social media platforms.
Tips for Marketing on Social Media
- Create a social media persona
- Choose the most appropriate social media platforms for your app
- Make a schedule for posting updates
- Ensure that your content is unique and engaging
- Pay attention to insights so you can modify as needed
A final note is to differentiate between organic social media posts and paid advertising. The former is free, while the latter requires you to spend money to reach users. Organic content helps you reach clients and build relationships, while paid advertising allows you to control who sees your marketing materials. Both are valuable and many app designers will make use of both.
With these tips and tricks, you should have a whole new group of app users in no time at all. Today is the day to get started putting social media to use for you.
